![]() The difference is, you don’t always have to look tailored. The 6 Rules Of Casual Dress Pay Attention To FitĪs with tailoring, fit can make all the difference with casual attire. These ‘rules’ are not set in stone and are merely suggestions, but they are a good place to start if you’re looking for casual style inspiration. Just follow our pointers below if you’re stuck on where to start. Unlike with tailoring, where you generally have to fork out a substantial amount to buy a fine suit, you can look ace on very little budget. In actual fact, that is the beauty of casual clothing. Is it possible to dress well casually without buying into this ridiculousness? Well, yes. And that’s before we get started on Balenciaga, or Vetements’ ‘DHL’ T-shirts. Up until a few years ago these brands didn’t stray too far from traditional tailoring in their men’s collections, but now anything goes, from £400 sliders to monogrammed LV X Supreme hoodies re-selling on eBay for eight grand. This at least partly explains why Gucci, Dior, Prada, Louis Vuitton et all – luxury fashion houses with over 400 years of combined history – have essentially become ‘hype’ brands, reacting and collaborating with the highly lucrative streetwear market currently dominating the industry. With the demise of the suit’s popularity, fashion brands have realised that casual clothing is where people are spending the most money. Then there are the shifting goalposts of casual dress. There is nothing wrong with this, of course, but to stand out in casualwear, conversely, takes a bit of effort. Next time you go to the pub on a Saturday night, spot the gaggles of identikit drinkers all decked out in jeans and some form of untucked shirt. One answer for some men is to follow the crowd. There is no direction, no predefined set of rules. You can, quite literally, wear what you want and be considered ‘casual’, but therein lies the problem. The first rule of casual dress right now is that there are no rules. Levi’s Vintage Clothing What Is Casual Dress For Men? So, while it’s hardly breaking news, if you’re stuck for where to begin with your casual wardrobe, take a leaf out of Dean and Brando’s book. Today, jeans continue to rise – predicted global sales will soar another 8.40% by 2021 according to market research firm Techavio. This spirit of freedom and rebellion spread to the beginnings of rock ’n’ roll with Eddie Cochran and didn’t go unnoticed by Hollywood – and Marlon Brando in particular.” ![]() Jonathan Cheung, SVP of Levi’s Design believes this “happened because it was adopted by biker gangs post World War II – young guys, back from the war who started wearing Levi’s as part of biker culture. ![]() Since then, in every decade they’ve formed the backbone of casual attire, whether bleached and flared in the ‘70s, high-waisted in the ‘80s, acid washed in the ‘90s or skin tight in the ‘00s. While they were invented as part of a uniform for gold miners on the west coast of America around the turn of the 20th century, they were reborn in the ‘50s as a staple of casual, anti-conformist dress. The biggest style takeaway from this period, and one that will likely always influence the way we dress is denim, and specifically denim jeans. The new mood was one of excitement and passion, rather than suppression and rations, and the anti-establishment uniform of jeans, T-shirt and leather jacket best encapsulated this. So, suits and the stuffiness or formal clothing were out, and jeans, freedom and rock ’n’ roll were in.įilms such as Rebel Without A Cause and The Wild One had a significant impact, and music stars such as Elvis Presley and Little Richard only further cajoled the original youthquake. The war was over, and teenagers in the UK and America wanted a something different, a life that contrasted with the austerity of conflict and the boredom of the corporate world. Casual dress for men can be traced back to that most stylish of decades, the 1950s.
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